About
What is Looffe?
Looffe is a lab formed by toy makers who are aiming to create unique plush toys. We share our passion, love and knowledge about toy design.
At Looffe, we see plush not just as something soft to hold, but as a playful medium full of possibilities. We love to experiment—sometimes by rethinking the structure, other times by exploring unique themes—to create new ways for people to interact with plush. Every piece is designed to spark curiosity, invite play, and bring a little more imagination into everyday life.
Our Team
Yun
Explores special structures by different features of material, bringing more possibilities to plush making.
Jinyi
Focuses on biochemistry and medicine; uses interesting and lovely plush to explore the mystery of life.
Su
Is committed to making the most realistic furry creatures. He has the ability to stop the time flowing of life.
E
Focuses on the research of bringing soul into the plush doll. He has a unique understanding of design.